Rhythm

Re-Innovating the pregnancy test

This project focuses on making pregnancy tests easier and more accurate, so people don’t feel confused or frustrated when reading their results. The new design includes an app that helps track menstrual cycles, ovulation, and overall reproductive health, giving users the right information whether they're trying to get pregnant or avoid it. The app will also help interpret test results clearly, track symptoms, and support those with conditions like PCOS.

Research

Pain Points

The current design of pregnancy tests leads to uncertainty due to issues like false results, difficult result interpretation, and improper usage. These problems cause frustration and confusion, especially for users who are unsure of when to test or how to read their results accurately.

Goals

To solve this, the redesign involves an app that tracks menstrual cycles, ovulation, and reproductive health, helping users test at the right time and interpret results with confidence. By improving accuracy, usability, and accessibility including features for those with hormonal imbalances like PCOS. This solution ensures a clearer, more reliable, and stress-free experience.

User Personas

When designing the app I wanted the audience to be young adults to women in their thirty’s. This decision was based on women gaining more knowledge about their body once seeing a gynecologist. Focusing on data driven, hormone insight knowledge features throughout the app.

Designing the initial screens with the target audience in mind having a main navigation at the bottom to easily navigate through the different sections.

Having a clear understanding of what the app is was important for when the audience is first getting started with the app. Including a survey and ensuring them what the app was going to help them with was important to make a clear objective of the app.

Consistent branding was a considering factor when designing the basis of these wireframes. Keeping a calm clean consistent color palette was the goal. Easy colors to look at that would be able to highlight important functioning aspects in the app.